American Express

This page only shows primary logo variants. For other related logos and images, see: Other

1853–18??	18??–1917	1917–1963	1963–1974	1974–present	2006–2018 (primary), 2018-present (secondary)	2018–present

1853–18??

SVG NEEDED

18??–1917

1917–1963

BETTER LOGO NEEDED

1963–1974

SVG NEEDED

1974–present

Designer:  Lippincott & Margulies

Typography:  Handel Gothic (modified)

Launched:  December 11, 1974

As of 2023, this logo is still used on newer infomercials for products.

2006–2018 (primary), 2018-present (secondary)

A radial gradient effect was added to the logo in 2006, and it was recolored in a slightly different shade of blue.

As of 2018, it was still in use in some cards.

2018–present

Designer:  Pentagram MCKL Music Made Studio

Typography:  Custom (logo) Benton Sans and Guardian

Launched:  April 9, 2018

On April 9, 2018, American Express unveiled a redesigned version of its 1974 logo, created by Pentagram. The radial gradient effect was permanently removed from the logo and the color was changed again. There are subtle changes regarding the typeface, with the bottom of the second A in "AMERICAN" obscuring the C instead of connecting to it and the X detaching from the second E and the P. The "R" is also modified, as well as the "S".

The icon was also changed. The "AMEX" text is now stacked, with "AM" on top of "EX" by two and put on the right side. Their new slogan is "Don't do business/live life without it".

• Pentagram

External links

• Official website