Gebrüder Dassler Schuhfabrik was founded in Germany in 1924 by the brothers: Adolf "Adi" and Rudolf Dassler.
1931–1938[]
SVG NEEDED
1938–1948[]
SVG NEEDED
Adidas[]
1949–1950[]
On 18 August 1949, the company was split in two companies. Adolf renamed the former company as Adidas, while Rudolf founded a new one: Puma.
1950–1971[]
Between 1950 and 1971, the text's "adidas" corners became a little sharper and the logo got the black background around it.
1967–present[]
Designer:
MCKL
Typography:
Adineue Pro Bold
Launched:
19 November 1967
Currently used in the newer logos. The logo is still used today.
1971–1997, 2001–present (Originals)[]
Designer:
Unknown
Typography:
Adineue Pro Bold
Launched:
30 April 1971
In 1971, the 1967 wordmark began to use a logo known as the 'trefoil'. Currently used for the Adidas Originals line since 2001. Originally used as the main logo from 1971 to 1997, when the 'mountain' logo replaced it.
In 1991, the 'mountain' logo was introduced. Used until 2022 for the Adidas Performance line and, since then, for the newly launched Adidas Sportswear line. Originally used as a secondary logo on the Adidas Equipment line from 1991 to 1997, when it replaced the trefoil logo.
2002–2022 (Style/Neo)[]
Used for the Adidas Style line until being retired in 2022.
2005–2021[]
Used at the time as the umbrella logo for the Adidas brand. The three stripes on the logo date way back to its founding in 1949.
2022–present (Performance)[]
Currently used for the Adidas Performance line. The only change is the removal of the wordmark underneath the mountain logo.
Current brands: Wella (Shockwaves | Professionals) | Biocolor | Briogeo | Clairol (Professional) | ghd | Kadus Professional/Londa Professional | Nioxin | OPI | Sassoon | Sebastian Professional (Seb Man) | System Professional | weDo Professional
