Freeform (TV channel)

This page only shows primary logo variants. For other related logos and images, see: Other

1977–1981	1981–1988	1988–1990	1990–1998	1998–2000	2000–2001
2001–2003	2003–2016	2016–2018	2018–2022	2022–present

CBN Satellite Network

1977–1981

Designer:  Unknown

Typography:  Futura Extra Bold Condensed Gill Sans Bold

Launched:  April 29, 1977

CBN Cable Network

1981–1988

Designer:  Unknown

Typography:  Futura Extra Bold Condensed Serpentine Bold

Launched:  September 1, 1981

The CBN Family Channel

1988–1990

Designer:  Unknown

Typography:  Times New Roman

Launched:  August 1, 1988

The Family Channel

1990–1998

Designer:  George Bruder

Typography:  Optima Bold

Launched:  September 15, 1990

The "CBN" part of the name was dropped on September 15, 1990, after owner Pat Robertson sold the network to a newly-created subsidiary named International Family Entertainment due to the channel's profitability threatening CBN's tax-exempt status. The 1988 logo was kept, albeit with a few changes: The typeface inside the circle changed, the outer circle now has a light-to-dark blue gradient, and the inner red circle with black lines had fewer lines, and were all in uniform length.

Fox Family Channel

1998–2000

Designer:  Pittard Sullivan

Typography:  Univers Black

Launched:  August 15, 1998

After the acquisition by News Corporation, Fox Family Channel was launched on August 15, 1998, replacing The Family Channel. The identity for the new channel was created by Pittard Sullivan.

• Allbusiness

Fox Family

2000–2001

Designer:  3 Ring Circus

Typography:  Univers Bold

Launched:  September 1, 2000

On September 1, 2000, the network dropped the word "Channel" from its name and adopted a new visual style as part of an attempt to refocus its programming to attract an older audience. While in essence it maintained a family-oriented format, the network began to feature some original and acquired programming aimed at adults during the early evening and in primetime.[1] The new look was created by 3 Ring Circus. Around this time, the Made in Japan block aired before becoming the ABC Family Action Block.

ABC Family

2001–2003

Designer:  3 Ring Circus

Typography:  Univers Bold

Launched:  November 10, 2001

On November 10, 2001, the channel was renamed ABC Family, with the on-air look that it adopted in its final year under Murdoch/Saban ownership as Fox Family modified for the newly rebranded network in the meantime (including its logo, which was altered to swap out the vertically aligned Fox wordmark placed on the left parenthetical fringe with ABC's 1962 logo, and production music), although it would begin using new continuity announcers. Analysts felt that Disney's purchase of Fox Family was influenced by the ongoing consolidation occurring in the media industry, such as the then-recently completed merger of America Online and Time Warner, as well as a desire to acquire a new pay television outlet that had significant carriage; at the time of the purchase, the network was seen in 83 million homes.

2003–2016

Designer:  PMcD Design

Typography:  Helvetica Black

Launched:  January 1, 2003

In 2003, the logo was revised with the 1962 ABC circle logo and the word family only being displayed. The word family was also changed from Univers to Helvetica. Jetix also premiered on both ABC Family and Toon Disney with ABC Family’s variant only lasting two years.

Freeform

2016–2018

Designer:  Loyalkaspar

Typography:  Custom

Launched:  January 12, 2016

On October 6, 2015, ABC Family announced that it would be rebranding as Freeform in January 2016 in order to target younger viewers. This debunked earlier rumors that the network was in a contract that forced the term "Family" into its name regardless of its content. In late December 2015, it was confirmed that the Freeform brand would replace ABC Family on January 12, 2016. This logo was still used as the on-screen bug until about two months after its later 2018 rebrand.

• Deadline
• Brand New

2018–2022

Designer:  Ferroconcrete

Typography:  Futura Extra Bold

Launched:  January 18, 2018

On January 18, 2018, Freeform adopted the slogan "A Little Forward", which reflected refinements to the network's programming direction, with a larger focus on "forward-looking" series. Tom Ascheim explained that with the rebranding, Freeform was "purposefully and passionately moving our brand forward by defying expectations and dismantling conventions; busting stereotypes of theme, cast and culture in service to a more inclusive world on and off screen". A new logo was also unveiled, consisting of two "f"s in a circle, designed by Ferroconcrete.

2022–present

Designer:  Collins Monotype Imaging (custom typeface)

Typography:  Neue Haas Grotesk Text (modified)

Launched:  September 12, 2022

External links

• Official website