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Unsponsored logos

2014-present

Fiesta Bowl logo (introduced 2014)

Tostitos Fiesta Bowl

1996-2006

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In 1996 Frito-Lay made their Tostitos brand as title sponsor of the Fiesta Bowl.

2007-2014

Tostitos Fiesta Bowl logo

Vizio Fiesta Bowl

2015

Vizio Fiesta Bowl

On June 9, 2014, Frito-Lay cancelled their sponsorship of the tournament.[1]

BattleFrog Fiesta Bowl

2016-present

BattleFrog Fiesta Bowl