Exxon bought Mobil Oil in December 1999. The new company was called ExxonMobil, but the old names were still used when communicating with the consumer. The new identity was develoepd by Lippincott & Marguiles.
| Partners: Macy's2| Rite Aid | Harvey's Supermarket | Chili's2| Winn-Dixie | BI-LO
1 These companies was no longer a Plenti Parter after December 31, 2017 (excludes AT&T, no longer one in November 2017). 
2These companies will end their partnership for Plenti at May 3, 2018.