In 2010, the logo was overhauled to its current design. This logo was also short-lived.
In 2010, the airplane symbol's color was changed to yellow.
In 2012, the logo dropped its 3D look and was given a flat look, and the trademark symbol has been changed to a registered trademark symbol.
| Partners: Macy's2 | Rite Aid | Harvey's Supermarket | Chili's2 | Winn-Dixie | BI-LO
1AT&T was no longer a Plenti partner after October 31, 2017. 
2These companies were no longer Plenti parters after December 31, 2017. 
3These companies will end their partnership with Plenti on May 3, 2018.