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Entertainment Rights is a British media company founded in 1989 as Sleepy Kids. In 1999, the company was renamed as "Entertainment Rights" and expanded into acquisitions and new productions of older kids' properties. In 2007, the company acquired US-based Classic Media, which forced them into bankruptcy. In April 2009, Entertainment Rights was acquired by a new US-based company called Boomerang Media, L.L.C., which is formed by the founders of Classic Media with backing from private equity firm GTCR, and then a month later, they were folded under the Classic Media name.