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Executive Leasing Company[]

1957–1967[]

Executive Leasing Company 1

1967–1969[]

Executive Leasing Company 2
Designer:  Unknown
Typography:  Unknown
Launched:  February 15, 1967

Executive Rent-A-Car[]

1967–1969[]

Executive Rent-A-Car

Enterprise Leasing[]

1969–1971[]

Enterprise leasing logo
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The company was named after the aircraft carrier USS Enterprise, on which he served during World War II.

Enterprise Rent-A-Car[]

1971–1995[]

Enterprise-leasing

In 1971, Enterprise Leasing was rebranded as Enterprise Rent-A-Car. The font was changed and the "E" in the logo was made black.

1995–2007[]

Enterprise Logo 1989
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In 1995, Enterprise launched a new logo and a new slogan "Pick Enterprise. We'll pick you up." The font was changed and the "E" returned green. A new black rectangle was given and the rest of the letters were made lowercase. This logo was still in use in some signs until 2013.

2007–present[]

Enterprise Rent-A-Car Logo

In 2007, they shortened the slogan which says "We'll pick you up." The "E" was made lowercase as well and the font was slightly altered.

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