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Enterprise Rent-A-Car

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Enterprise Leasing

1957–1971

Enterprise leasing logo
Founded in 1957 as Enterprise Leasing.

Enterprise Rent-A-Car

1971–1990s

Enterprise 1950s

In 1971, Enterprise Leasing was rebranded as Enterprise Rent-A-Car. The font was changed and the "E" in the logo was made black.

1990s–2007

Enterprise Logo 1989

In the 1990s, Enterprise launched a new logo and a new slogan "Pick Enterprise. We'll pick you up." The font was changed and the "E" returned green. A new black rectangle was given and the rest of the letters were made lowercase. This logo was still in use in some signs until 2013.

Variants

Special Logos

2007

50th ann
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This logo was used for Enterprise Rent-A-Car's 50th anniversary.

2007–present

Enterprise Rent-A-Car Logo

In 2007, they shortened the slogan which says "We'll pick you up." The "E" was made lowercase as well and the font was slightly altered.


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