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Eniro logo old

In August 2000, Telia renamed the catalogue business Eniro.[1] Until then, the company had been called Telia Infomedia Reklam, and the catalogues had been branded with Telia's logo. It was soon announced that the company was going public and that Telia was selling its majority share.[2]

The word "eniro" is esperanto and means "available, access".[3] The visual identity was created by the design agency Silver and Gabor Palotai.

"The logo shall communicate the dynamism in the company and the user friendyl interfaces among the services that are offered", Ulf Berlin from Silver, in Dagens Media[4]


Eniro logo 2003

A black border was added around the symbol after a few years.

Eniro icon


Eniro logo 2010

Eniro was relaunched on September 29, 2010, with a completely new logo. The new identity was created by Dolhem Design.

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