In August 2000, Telia renamed the catalogue business Eniro. Until then, the company had been called Telia Infomedia Reklam, and the catalogues had been branded with Telia's logo. It was soon announced that the company was going public and that Telia was selling its majority share.
- "The logo shall communicate the dynamism in the company and the user friendyl interfaces among the services that are offered", Ulf Berlin from Silver, in Dagens Media
Eniro was relaunched on September 29, 2010, with a completely new logo. The new identity was created by Dolhem Design.
Eniro unveiled a new logotype on May 8, 2017. The new logo was packaged with their 2016 annual report. The rebrand comes as the company looked to redevelop their business model towards becoming a "digital marketing partner" for small businesses. Not much else information is available outside of a one page introduction on the report.