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In August 2000, Telia renamed the catalogue business Eniro. Until then, the company had been called Telia Infomedia Reklam, and the catalogues had been branded with Telia's logo. It was soon announced that the company was going public and that Telia was selling its majority share.
- "The logo shall communicate the dynamism in the company and the user friendyl interfaces among the services that are offered", Ulf Berlin from Silver, in Dagens Media
A black border was added around the symbol after a few years.
Eniro was relaunched on September 29, 2010, with a completely new logo. The new identity was created by Dolhem Design.