TV Río de la Plata
The "Telepibe" was the channel mascot from 1965 until 1979.
The original logo was desgined by Chermayeff & Geismar.
2000-2001Starting in 2000, the "13" was definitively dropped, and under the sun (now 3D and tilted) ocassionally is read "Canal Trece".
2008-presentA revised design of the famous sun logo was unveiled in 2008, made by Chermayeff & Geismar (designers of the original 1994 logo) and an in-house Artear team.
2016-presentIn 2016, the name was stylized to "eltrece" (without spaces).
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