Eesti Raudtee

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EVR - Eesti Raudtee AS Logo (1992.01.01-1998.01.05)
After the independence of Estonia, the state-owned company Eesti Raudtee was founded on January 1, 1992, as the national railway company of Estonia. Eesti Raudtee's first logo consisted of a letter "E" in a blue circle and by the way, this first logo lasted until January 1998 when Eesti Raudtee got its current logo.


1998-2000, 2000-present (seconday logo)

EVR - Eesti Raudtee AS Logo (1998.01.05-present)
On January 5, 1998, Eesti Raudtee introduced a new logo which was an abstract EVR mark that has a new typeface. The fontblog people spotted that the new Eesti Raudtee logo was on Eesti Raudtee's new advertisements first. The new logo was rolled out on all of Eesti Raudtee's railway business, but this has just succeeded. Why do people – even designers – always complain about new logo designs? That saw a clear improvement, it is smarter, smoother, better in typograpy and consequently a new abstract EVR mark logo because of its new 3D look. It have often been thinking about why 3D effects look good on screen and do not on paper. This just been searching for answers in literature, but why didn't you find anything about this. It must have something to do with the perception of the human eye watching a light emitting image (in contrary: paper does reflect the light). It seems that light emitting images are more recognized spacial than images on paper. There is more depth in it. This inevitably leads to 3D styles. In any graphical computer interface, designers always made use of this effect, overlapping windows have been a key to GUIs since the first EVR rolling stock. Objects in background are dark, the front element is the brightest. This works only on screen, if you make a printout, it just looks poor. Eesti Raudtee got it right – they now have a logo that looks best in screen use. Who cares about print? Ah, whatever. But anyway, the new logo is designed by MetaDesign which is a german design firm who has also designed the Volkswagen logo. By January 2000, this logo was dismissed from being the main logo and is now used as a secondary logo


EVR - Eesti Raudtee AS Logo (2000.01.03-present)
On January 3, 2000, Eesti Raudtee introduced another new logo which is a minor update of its January 1998 logo as the abstract EVR mark changes its color from green into red. With this minor update of that logo, the railway company launched a completely overhauled corporate identity, after 2 years of using the green-coloured abstract EVR mark. The new logo consists of an abstract EVR mark which is coloured red instead of green. At the bottom of the red-coloured abstract EVR mark, appears a small red-coloured abstract EVR mark to the left and the company's name "EESTI RAUDTEE" appears next to the small red-coloured abstract EVR mark. The slogan "pidevas liikumises" appears below the company's name, because this new rebrand is created with MetaDesign and Pentagram. However, its previous logo from January 1998 is still used as a secondary logo.

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