The UKTV channels were all rebranded on March 8, 2004. At the same time, UK Horizons was renamed UKTV Documentary, and spun off a sister channel called UKTV People.
UKTV Documentary was relaunched as Eden on January 27, 2009 as part of a rebrand of all UKTV channels. The new identity was created by Red Bee Media, including four idents.
- "Carrying the strapline, “One amazing world. One amazing TV channel”, UKTV tasked Red Bee Media with encouraging viewers to reappraise the fascinating insights brought to them by documentaries when rebranding the channel. The four idents were developed using four different creative routes, based around powerful natural environments; Desert, Arctic, Jungle and Ocean. Each ident draws on the fundamental elements that are found in the chosen environments and are condensed to create an unexpected reality." - Red Bee Media press release
- Red Bee Media press release: UKTV continues rebrand partnership with Red Bee Media for Eden channel launch webcite
- Art & Business of Motion
- The Ident Gallery
- TV Live
The logo was slightly modified in April 2012.
| Gold (+1) | Alibi (+1, HD) | Dave (Ja Vu, HD) | Drama | Eden (+1, HD) | Good Food (+1, HD) | Home (+1) | Really | W (+1, HD) | Yesterday (+1)