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Tallinna Televisioonistuudio

1955-19??

ETV old logo

Eesti Televisioon 1 Programm

19??-1991

ETV old logo (2)

1975-1983

Screenshot 2016-11-06-08-54-20-85

1980-19??

ETV old logo (3)

Eesti Televisioon

1991-2001

ETV old logo (5)

1995

ETV old logo (4)

2001-2003

Bandicam 2014-02-09 12-44-51-466

2003-present

ETV logo
On 1 September 2003 ETV modified its logo by replacing the solar-eclipsed uppercase "ETV" wordmark in favour of a new "etv" wordmark which is not in uppercase but are instead in lowercase with a new typeface, as well as a new symbol like a squircled solar-clock.

The aim of the rebrand was to communicate that ETV isn't only a source of news and current affairs, but also a channel for entertainment. For Example: Drama, Lifestyle, Comedy and Light Entertainment.

From 1 September 2003 to 26 September 2003 its rival Das Erste (from Germany) is still using its 1997 logo while ETV is given a new look. http://identity.ee/portfolio/etv-estonian-national-television/