Eesti Televisioon 1 Programm
The aim of the rebrand was to communicate that ETV isn't only a source of news and current affairs, but also a channel for entertainment. For Example: Drama, Lifestyle, Comedy and Light Entertainment.
From 1 September 2003 to 26 September 2003 its rival Das Erste (from Germany) is still using its 1997 logo while ETV is given a new look. http://identity.ee/portfolio/etv-estonian-national-television/