E! originally launched in 1999 as Star!, having utilized an entertainment-centric format since its launch.
On November 1, 2010, CTVglobemedia announced it had signed a multi-year and multi-platform deal with Comcast, to bring the E! brand back to Canada. Under the agreement, Star! was rebranded E! on November 29, 2010.
On July 9, 2012, the Canadian version of E! underwent a rebrand in tandem with E! U.S. This included the introduction of a revised logo, removing the exclamation mark background though retaining the exclamation point underneath the "E", and a new slogan ("Pop of Culture").
- E! Unveils New Logo, 'Pop of Culture' Tagline
- E! Canada Unveils The Network's Next Brand Evolution, Day-and-Date with E! U.S.
- E!, the flagship U.S. cable channel owned by NBCUniversal, formerly known as Movie Time from 1987 to 1990.
- E! (Canadian TV system), a defunct Canadian broadcast television system owned by Canwest that ceased operations in 2009, previously called CH from 2001 to 2007.