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Dove (toiletries)

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1955–1969

Dove 1955

1969–2004

Dove logo 1969

In 1969, the bird design was changed and the wordmark was changed. The bird and the wordmark would become a design used for over 4 decades

2004–2012

2004–2011

Dove Logo

In 2004, the bird was moved to the bottom and the wordmark was moved up to the top. The wordmark was also tweaked and the bird's eye has been removed.

In 2011, This was used as a flat version.

2011–2012

Dove logo 2011

In 2011, gradients were added to the logo.

2012–present

Dove

In 2012, Dove changed their logo by making the bird more yellowish gold and with a slightly modified version of the wordmark. It resembles the 2011 logo but with the tweaked wordmark and new color.


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