Dove (toiletries)

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Dove 1955


Dove logo 1969

In 1969, the bird design was changed and the wordmark was changed. The bird and the wordmark would become a design used for over 4 decades



Dove Logo

In 2004, the bird was moved to the bottom and the wordmark was moved up to the top. The wordmark was also tweaked and the bird's eye has been removed.

In 2011, This was used as a flat version.


Dove logo 2011

In 2011, gradients were added to the logo.



In 2012, Dove changed their logo by making the bird more yellowish gold and with a slightly modified version of the wordmark. It resembles the 2011 logo but with the tweaked wordmark and new color.

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