Back in this time, Domino's planned to add a dot for each restaurant. They're glad they didn't, or else there would be a bigger logo by now!
This logo still appears on most store signs and store branding, but television ads have started using the new logo.
On August 14, 2012, Domino's unveiled its new logo and has dropped "Pizza" from their name (however, the worrd "Pizza" remains used internationally with the new logo). This logo was advertised on October 1, 2012.