Back in this time, Domino's planned to add a dot for each restaurant. They're glad they didn't, or else there would be a bigger logo by now!
This logo still appears on most store signs, but television ads have started using the new logo. In 2015, it was reused on television ads where Domino's Pizza becomes Domino's.
On August 14, 2012, Domino's unveiled its new logo and has dropped "Pizza" from their name (however, the word "Pizza" remains used internationally with the new logo). This logo was first advertised on October 1, 2012.