The original logo featured a red domino on the top, with the Domino's Pizza text in white on a blue rectangle below the domino. The first domino had two dots and the second had only one dot. The dots represent the pizza chain's original three locations.
Back in this time, Domino's planned to add a dot for each restaurant.
By 1977, the logo was flipped on its side, and the entire Domino's Pizza text switched to uppercase letters. In addition, the domino was put inside a rectangle on the left side of the logo.
By 1996, the logo was altered to look like a diamond. The red domino became a bit darker, and the Domino's Pizza text was altered again. This logo still appears in other countries and on most store signs in America, but television ads have started using the new logo.
On August 14, 2012, Domino's unveiled its new logo and dropped "Pizza" from their name (however, the word "Pizza" remains used internationally with the new logo). In addition, the rectangle with the two dots was changed to the same color as the rectangle with the text from the 1996 logo.
This logo was first advertised on October 1, 2012.
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