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From its founding in 1936 until 1957, Dole did not use a proper logo on their labels. Instead, the cans sported the word "Dole" written with red all-capital letters in a sans-serif typeface.
This logo was introduced in the late 1950s. It was designed by Gianninoto Associates.
Landor Associates created a new logo for Dole in the mid-80s. The aim of the rebrand was to broaden Dole from being just a pineapple brand to a whole range of natural products, including fruits, vegetables, and juices.