The Disney Channel
The Disney Channel debuted on April 18, 1983 as a premium cable channel; its original primary logo, used until 1997, features a rounded TV screen with horizontal lines, and a Mickey Mouse ears silhouette.
The lettering below the logo was changed sometime on February 1986, made to resemble the wordmark logo of channel parent The Walt Disney Company. The wordmark portion of the logo was sometimes seen without the TV screen with the silhouette of Mickey Mouse's head, and vice versa, the screen logo was sometimes not seen alongside the wordmark portion of the logo.
To reflect Disney Channel's transition from a premium channel to a commercial-free basic cable service, its presentation was overhauled dramatically on April 6, 1997. The logo was often seen without the "CHANNEL" underneath the main logo, and the channel was usually referred to as just "Disney". Alternate versions of this logo were used for the channel's three program blocks that were launched after the rebrand, preschool-oriented morning block Playhouse Disney, adult-oriented nighttime block Vault Disney and preteen-targeted weekend block Zoog Disney. The new look was created by Lee Hunt Associates, with help from Cuppa Coffee, and English & Pockett. This logo was also shown with many other characters in it, an element that was dropped in 2000, though the original variant of the logo continued in use until 2002 during the Playhouse Disney and Vault Disney program blocks.
A restyled variant of the 1997 logo was introduced in late 1999, featuring varied coloring of the "Mouse Ears TV"; this variant was used only during afternoon and evening programming until October 6, 2002. After Vault Disney was discontinued in September 2002, this logo also appeared during the late night hours until the original version of the 2002 logo was introduced. The reason why because they bring teenaged programming while above will be used on animated shows.
Disney Channel introduced a new look on September 25, 2002. In addition, a new logo, still based on the Mickey Mouse silhouette and Disney's signature, appeared on-screens on October 7 (and at least once a month earlier), and was rolled out to other countries the following year. Design agencies Razorfish and CA Square were involved in the rebranding. Moreover, started using a series of celebrity bumpers still in use, featuring live-action or animated characters often drawing the logo using a glow stick. Before the 2010 update, sometimes the whole Mickey Mouse shape logo would show.
Disney Channel updated its on-air look on May 7, 2010 and began using a modified version of the 2002 logo, which originally was introduced two months earlier, being seen only in bumpers for the channel's weekend evening programming. The Mickey Mouse head silhouette is inside a box resembling a smartphone application icon this time.
On May 23, 2014, Disney Channel overhauled its logo for the first time after having only minor updates to its logo for the past 12 years of its existence; the new logo incorporates the ears moved on to the I of 'Disney' and the Disney logo in the Walt Disney font. Also, the tube shape was removed, two circles were added to the left and right of the dot of the "i" and the stylized Mickey Mouse head shape was retired after 12 years. The early, normal lowercase "i" version of the logo was first used earlier in Germany on January 17, 2014 and in Russia on August 1, 2014.
Since March 24, 2017, Disney Channel introduced a modified version of its logo, however this is only used on new bumpers in the US as part of their On-Air Refresh.
- For other related logos and images see: Disney Channel/Other, Disney Channel/Other IDs, Disney Channel/Logo Variations, Disney Channel/Celebrity Idents, Disney Channel/Bugs, and Disney Channel/Other/2010 Logo
- Disney Cinemagic
- Disney Junior
- Disney XD
- Jetix Play
- Disney Channel (Canada)
- Disney Television Animation
- Walt Disney Television