Glossy variant introduced in 2010. This variant was originally utilized to rival
DirecTV, but was dropped in early 2012, with the introduction of the next logo. Despite this, it was still used on the DVR menu of later Dish receivers' system software until late 2014, when it was replaced with the current logo. It was also present in the
Dish 101 program on the provider's channel 101 from late 2011 until mid-2016, albeit without the word "Network".