Contents 1 1998–2005 2 2004– 3 2009– 4 2010–present

1998–2005Edit

Discovery Travel & Adventure was first launched in the United Kingdom in 1998, and later expanded to other parts of Europe during 1999, to Latin America in 2000 and Asia-Pacific in 2001.

The original identity was created for the UK launch of the three digital "Discovery Showcase" channels with a common style.

2004– Edit

Discovery Travel & Adventure was renamed Discovery Travel & Living in late 2004/early 2005.

The new name and logo was rolled out as follows:

• India: October 2004.
• Asia-Pacific and Latin America: January 1, 2005
• Europe and UK: February 1, 2005.

The full identity of Discovery Travel & Living was created by Heller Communications and Nth Degree.

• See Discovery Travel & Living graphics

As of October 2011, this logo was still in use in Italy and the United Kingdom.

2009– Edit

In late May 2009, Discovery Travel & Living in Europe introduced a new logo and a new look.[1][2][3] This did however only apply to the version of the channel that broadcasts to continental Europe, in other areas the old logo remained in use.

The new look and the idents were produced in-house at Discovery.

• Behance Network
• Shriek Music

As of October 2011, this look was still used in several East European countries, and in some West European countries like Finland.

2010–present Edit

In 2010, Discovery Communications announced that they intended to roll out their TLC brand worldwide. So far, most of the new TLC channels have been made up of rebranded Travel & Living channels.

• The first international TLC channel was TLC Norway, which launched on March 4.[4]
• In July 2010, it was announced that Discovery Travel & Living in Asia would be replaced by TLC, starting on September 1.[5]
• On October 1, 2010, Discovery Travel & Living in Poland will become TLC.[6]
• On December 2, 2010, TLC launched in Sweden, replacing Discovery Travel & Living Europe.
• On October 6, 2011, TLC launched in Denmark, replacing Discovery Travel & Living Europe.
• On November 1 2011, Discovery Travel & Living Latin America will become TLC.
• On November 2 2011, TLC launched in Portugal, replacing Discovery Travel & Living Europe.[7]

• Digitalfernsehen Sender-Datenbank

Discovery Networks

U.S. domestic networks Discovery Channel (HD) | Animal Planet (HD) | TLC (HD) | The Hub | Science Channel (HD) | Investigation Discovery | Military Channel | Planet Green (HD) | Discovery Fit & Health | Velocity | Discovery en Español | Discovery Familia | Oprah Winfrey Network | 3net International brands Discovery Channel (International) | Animal Planet (International) | Discovery Science | Discovery Civilization | Discovery Travel & Living | Discovery World | Discovery History | Discovery Turbo | Discovery Real Time (France/Italy) | Discovery Home & Health | Discovery Historia | DMAX (UK) | Discovery Kids Latin America | Discovery HD | Discovery HD Showcase | Liv (Latin America) | Discovery Shed | Quest | Animal Planet HD