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This page only shows primary logo variants.
For other related logos and images, see:
1996–1997 1997 1997–2001 2001–2002 2002–2010 2010–present (consumer product packaging), 2010–2018 (website)
1996–1997 1997 1997–2001 2001–2002 2002–2010 2010–present (consumer product packaging), 2010–2018 (website)
2018–2019 (app) 2010–2013 2013–2014 January–October 2014 2014–present  
2018–2019 (app) 2010–2013 2013–2014 January–October 2014 2014–present

Discovery Kids Channel (first era)

1996–1997

DiscoveryKids1996
Designer:  Unknown
Typography:  Aurora Std Bold Condensed

Gill Sans Bold

Launched:  October 7, 1996

Discovery Channel Kids

1997

Kidslogo-0
Designer:  Unknown
Typography:  Aurora Std Bold Condensed

Funhouse

Launched:  October 20, 1997

Discovery Kids Channel (second era)

1997–2001

Discovery Kids 2000

Discovery Kids

2001–2002

Discovery Kids 2001 logo

In March 2001, Discovery Kids Channel rebranded. An animated version of the logo can be found at the end of episodes of Truth or Scare.

2002–2010

Discovery Kids logo
Designer:  Lambie-Nairn
Typography:  Aurora Bold Condensed
Choc
Launched:  September 14, 2002

This logo's debut on September 14, 2002 coincided with the start of Discovery Kids's stint as NBC's Saturday morning programming provider.

Since Discovery Kids' sister networks changed their logos with the Gotham font in 2008, this was the only Discovery network to remain with the Aurora Bold Condensed wordmark until it became The Hub on October 10, 2010.

2008–2010 (alternate)

@DK 2008 Alt

A rare secondary logo was used for a brief period from 2008-2010 before the rebranding to The Hub where the channel was simply referred to as "@DK" in promos as well as the on screen bug in the corner.

2010–present (consumer product packaging), 2010–2018 (website)

Discovery Kids online

This logo is currently used in consumer product packaging. The website was later replaced with a website called Discovery Mindblown. Currently the domain redirects to the Warner Bros. Discovery Latin America website.

2018–2019 (app)

DKWebsiteNew

The Discovery Kids app was shut down on March 1, 2019.

The Hub

2008–2010 (pre-launch)

On April 30, 2009, Hasbro and Discovery Communications announced that they intended to launch a joint-venture television network which would use Discovery Kids' distribution network.

2010–2013

Logo-The Hub
Designer:  Troika Design Group
Typography:  Hublish
(custom-made, modified from DIN)
Launched:  October 10, 2010

The brand for the new network was introduced on January 14, 2010. According to a press release, the logo symbolized "a catalyst of action and imagination" and was intended to represent the network's "thrilling, modern and dynamic" tone. The identity was created by Troika Design Group. Discovery Kids officially rebranded as The Hub on October 10, 2010.

Hub Network

2013–2014

Hub Network logo
Designer:  Unknown
Typography:  Hublish
(custom-made, modified from DIN)
Launched:  May 6, 2013

In May 2013, the word "Network" was added to the logo, and the channel began calling itself "Hub Network" in promos and press releases.

January–October 2014

Hub Network 1
Designer:  Oishii Creative
Typography:  Hublish
(custom-made, modified from DIN)
Launched:  January 13, 2014

A slight overhaul of the logo was launched on January 13, 2014, as part of its on-air look with the slogan, "Making Family Fun". However, this logo was short-lived as the channel was rebranded to Discovery Family nine months later.

Discovery Family

2014–present

Discovery Family
Designer:  Radley
Typography:  Gotham (Discovery)
Pluto Medium Italic (Family)
Futura Maxi CG Bold (2014-2022)
Montserrat Alternates Black (modified, 2022-present)
Launched:  October 13, 2014

On June 12, 2014, it was reported that Margaret Loesch would step down from her role as Hub Network president and CEO by the end of 2014. On September 17, 2014, it was announced that the Hub Network would be rebranded to Discovery Family. A press release confirmed that the rebrand date would be on October 13, 2014. Hasbro sold 10% of the channel to Discovery Communications and Hasbro owned 40% and Discovery owned 60%. With this change, the Discovery name returned to the channel's name for the first time in four years. It was then launched on October 13, 2014. Its slogan was "Let's Go" until late 2017, when it changed to "All Together Now!". In May 2022, a month after Warner Bros. Discovery was founded, the slogan was changed again to "Better Together!" and the channel began airing properties from WB following the merger, such as Looney Tunes

See also

External links

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