- For the International versions, see Discovery Channel (International)
Discovery Channel (formerly The Discovery Channel) is an American satellite and cable TV channel that provides documentary programming focused primarily on popular science, technology, and history. A popular annual feature is Shark Week.
The Discovery Channel
The 1987 logo featured the familiar wordmark that would last until the 2008 rebrand.
This altered logo has the word "Channel" moved into the strap. The globe icon was also changed, so that it focused on the Pacific Ocean instead of any continents (the Americas can be seen on its right and Australia on its left).
A new logo was launched on April 15, 2008. It was designed by Viewpoint Creative, who were also behing the new graphics for the channel. The channel also got a new tagline, "The World is Just Awesome", with a marketing campaign by 72nd and Sunny. The globe shrunk and it was modified, the font face was changed, and the strap was removed.
- Viewpoint Creative - Discovery Logo Mark and Identity Package
- 72and Sunny - The World is Just Awesome
- Vimeo: Discovery Rebrand Montage
Discovery was rebranded again in February 2009 by Royale. They also altered the logo slightly by modifying the globe again, making the word "CHANNEL" bigger, and completely detaching the globe from the D.
Being used as a secondary logo as of 2013, the new 2013 logo is increasingly replacing this logo.
In mid-2013, Discovery began de-emphasizing the 2009 logo in favor of using the D and globe symbol by itself on-air, with "Discovery" written underneath in print and social media. The network adopted the new tagline "Grab Life By The Globe".