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Contents

DirecTV logo 1990 DirecTV logo
1996-2004 2004-2006

1996-2004

DirecTV logo 1990

The satellite pay-TV system DirecTV, the market leader in the United States, opened in Brazil through a joint venture between DirecTV (Hughes Electronics), Grupo Abril (which already had other pay-TV company, TVA), the Mexican group MVS and the Venezuelan Cisneros.

2004-2006

DirecTV logo

In 2006, DirecTV Brasil merged with its largest competitor, Sky Brasil. After the merger of the two companies, the company was renamed "Sky+DirecTV" thus clearing operations as DirecTV in the country. The Sky removed the DirecTV name in 2007, changing its name to "Sky Brasil".