1982–1987
Version of Diet Coke logo as Diet Coca Cola.
Add a photo to this gallery1987–1994
1994–1997
1997–2003
2003–2007 (International), 2003–2011 (Asia), 2003–2015 (UK)
2003–2007 (USA)
2007–2018 (USA), 2007–present (International), 2011–present (Asia)
Fountain machine label (2007-2014)
Fountain machine label with red wave (2014-2018)
Coca-Cola Freestyle selection bubble (2015-2018)
2015–present (UK)
New branding was introduced in 2015, under the "one brand" strategy. [1]
2017-present (Australia)
New branding was introduced in 2016 in Australia only, under the “one brand” strategy. [2]
2018–present (USA)
On January 10, 2018, Diet Coke introduced a complete overhaul of their brand packaging, with the inclusion of four new flavors for the U.S. and Canadian markets.
The new branding also included a slightly modified version of the previous logo. Some noticeable changes include the "Diet" script being much smaller, "Diet" and "Coke" using a singular color instead of two tones, the "k" and "e" in "Coke" no longer connecting, and serifs removed from the "k".
Freestyle Bubble
