Diet Coke 1982 logo




Diet Coke 1994
Diet Coke 1994 logo large
Enjoy Diet Coke
Diet Coke 90s


Diet Coke 1997
Diet Coke logo 1997

2003–2007 (International), 2003–2011 (Asia), 2003–2015 (UK)

Diet Coke UK
Diet Coke logo 2003

2003–2007 (USA)

Diet Coke
Diet Coke 2003

2007–2018 (USA), 2007–present (International), 2011–present (Asia)

Diet Coke Logo

2015–present (UK)

Diet Coke 2015

New branding was introduced in 2015, under the "one brand" strategy. [1]

2017-present (Australia)

Coca-Cola Diet AU

New branding was introduced in 2016 in Australia only, under the “one brand” strategy. [2]

2018–present (USA)

Diet Coke 2018

On January 10, 2018, Diet Coke introduced a complete overhaul of their brand packaging, with the inclusion of four new flavors for the U.S. and Canadian markets.

The new branding also included a slightly modified version of the previous logo. Some noticeable changes include the "Diet" script being much smaller, "Diet" and "Coke" using a singular color instead of two tones, the "k" and "e" in "Coke" no longer connecting, and serifs removed from the "k".