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1982–1988

Diet Coke 1982 logo

1988–1994

Dietcoke

1994–1997

Diet Coke 1994 logo large
Preview-Diet Coke56

1997–2002 (USA), 1997–2015 (UK), 1997–present (International)

Diet Coke UK

2002–2007 (USA), 2004–present (Asia)

Diet Coke

2007–2018 (USA), 2011–present (Asia)

Diet Coke Logo

2015–present (UK)

Diet Coke 2015

New branding was introduced in 2015, under the "one brand" stategy.[1]

2018–present (USA)

Diet-coke-logo
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On January 10, 2018, Diet Coke introduced a complete overhaul of their brand packaging, with the inclusion of four new flavors for the U.S. and Canadian markets.

The new branding also included a slightly modified version of the previous logo. Some noticeable changes include the "Diet" script being much smaller, "Diet" and "Coke" using a singular color instead of two tones, the "k" and "e" in "Coke" no longer connecting, and serifs removed from the "k".