1997–2002 (USA), 1997–2015 (UK), 1997–present (International)
2002–2007 (USA), 2004–present (Asia)
2007–2018 (USA), 2011–present (Asia)
New branding was introduced in 2015, under the "one brand" stategy.
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On January 10, 2018, Diet Coke introduced a complete overhaul of their brand packaging, with the inclusion of four new flavors for the U.S. and Canadian markets.
The new branding also included a slightly modified version of the previous logo. Some noticeable changes include the "Diet" script being much smaller, "Diet" and "Coke" using a singular color instead of two tones, the "k" and "e" in "Coke" no longer connecting, and serifs removed from the "k".
| Coca-Cola (Coke: Europe | cans) | Caffeine Free Coca-Cola | Coca-Cola Cherry | Coca-Cola Life | Coca-Cola Vanilla | Coca-Cola Zero Koffeinfrei (Germany) | Coca-Cola Zero Sugar (Decaffeinated) | Coca-Cola No Sugar | Diet Coke (Cherry, Decaffeinated) (Coca-Cola Light)
Ades (Indonesia) | Ambasa (Japan, South Korea) | Ameyal (Mexico) | Apollinaris | Aquarius | Barq's (Cream Soda) | Beat | Brisa (Colombia) | Burn | Chinotto | Ciel | Dasani (Drops) | Fanta | Fresca | Frestea | Fruitopia | FUZE | GEORGIA | Guaraná Kuat (Brazil) | Heaven and Earth | Hi-C | Inca Kola | Kapo | Lift | Lilt | Mello Yello | Minute Maid | Nestea | OK Soda | Pibb Xtra | Powerade | Qoo | Quatro (Chile) | Royal Tru Orange | Schweppes | Seagram's | Sprite | Sprite Zero | Surge | Tab | Tum-E Yummies | Vitamin Water