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Delta Air Lines

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1928–1929

Delta 1928

1929–1930

Logo1929

1934

Logo1934

1934–1951

Logo1934b

1945–1962

Delta Air Lines old 1

This logo was used, in variations, until 1962. The wing on the left is left over from their first logo, and represents the Roman of travel and commerce, Mercury.

1953–1955

Logo1953

In 1953, Delta merged with Chicago & Southern Air Lines which changed Delta's name to Delta C&S. Delta was called like that for the next two years.

1955–1959

Logo1955

1959

Logo1959

1959–mid 1960s

Delta Air Lines old 2

Using the triangle "widget" (representing the greek letter Δ "Delta")from their first jet service (Delta Royal Jet Service) logo turned sideways, Delta used this logo to symbolize the speed of jets.

1962–mid 1960s

Logo1962

1960s–1970s

Logo1960

1963–1993

Logo1963

1976

Logo1976

U.S. Bicentennial logo

April 1, 1985–1987

Logo1985

1987–1995

Delta logo 1993

Early 1990s–1995

Logo1990

1995–2000

Delta Air Lines 1999

2000–2004

Delta logo 2000

In early 2000, Delta were persuaded by Landor Associates to make a number of changes to their identity. This included dropping the words "Air" and "Lines" from their logo and softening the arch in the triangle.

2004–2007

Delta logo 2004

In July 2004, Delta decided to revert back to the sharper widget symbol, partly because of employee suggestions. There were however no other changes to the livery.[1]

2007–present

Delta Air Lines

On April 30, 2007, Delta Air Lines presented a completely new look, the same day the airline emerged from bankruptcy.[2] The triangle is now all red, with one side in a slightly darker shade to give the symbol some depth. Lippincott Mercer created the new identity.

See also


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