For the new parent company see Dell Technologies.


Dell1984 Dell (1989) Dell (2010) Dell 2016
1984–1989 1989–2016 2010–2016 2016–present


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Dell (1989)


Dell (2010)

From early-late 2010, Dell's well-known logo was gradually spiced up into an enclosed thicker blue circle (in the same color as the wordmark), but the Windows 7 variant of the previous logo had since then remained use on the boot screens of many of Dell's post-2009 computers. This design principle was based on the other two variants of the last logo. This additionally saw the introduction of a new tagline, "The power to do more" (which would last until the following logo's introduction in late 2016). This still remains use as the website's favicon, some portals, and on many of its current computers to date.


Dell 2016

In 2016, Dell's wordmark was changed to have a thinner look, after its merging with EMC Corporation was completed on September 7, 2016. The new wordmark was also adopted for its new owner Dell Technologies' logo.

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