Hans BacherOn-air graphics: Cranston/Csuri Productions
Typography:
Futura
Launched:
Unknown
3D Version.
Ident
News Opening
On Monday, 1 October 1984, ARD introduced a new logo accompanied by the first CGI ident broadcast on German television created by Cranston/Csuri Productions in Columbus, Ohio. The logo, the storyboards for the ident and the new intros part of the rebrand were made by Hans Bacher.
Bacher's initial designs
More of Bacher's initial designs
Storyboard for the ident
Part of the storyboard for the ident
Storyboard for the ARD Sportschau Intro
Work on the ARD Sportschau intro in Cranston-Csuri
Das Erste[]
1997–2003[]
Designer:
Unknown
Typography:
The Sans Bold
Launched:
Unknown
Icon
ARD-less icon (used as on-screen bug)
Horizontal logo (used on idents 2000-2003)
Print icon
ARD-less print icon (used as on-screen bug)
Horizontal print logo (used on idents 2000-2003)
2003–2015[]
Designer:
Unknown
Typography:
The Serif SemiBold
Launched:
Unknown
Print variant
White variant
Icon
Print icon
White icon
HD variant
Stacked HD variant
Logo animation (2003–2015)
2015–present[]
Designer:
Unknown
Typography:
The Sans Bold
Launched:
Unknown
Flat variant
Stacked variant
Stacked flat variant
Gradient icon
Flat icon
HD variant (2015–2016)
HD variant (2016–present)
Logo animation
Originally only used on the channel's Facebook page, this logo was launched on air in February 2015.