Cracker Barrel Old Country Store was founded on September 19, 1969 by Dan Evins.
1977–2015[]
1977–2006[]
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Designer:
Bill Holley
Typography:
Unknown ("Cracker Barrel") Helvetica Bold ("Old Country Store")
Launched:
April 15, 1977
In 1977, around the time Cracker Barrel expanded to 13 locations, it launched with its official logo. It featured Evins' Uncle Herschel sitting on a chair with his legs crossed with his right arm holding his right leg and his left arm resting on a barrel. This logo was designed by Bill Holley.
2006–2015[]
Years later, Cracker Barrel modified its logo, by digitalizing it up a bit.
2015–present[]
In 2015, Cracker Barrel made minor changes to its logo by making Herschel a bit taller, modifying the text a bit, changing the R's from uppercase to lowercase, and Old Country Store in uppercase letters.
