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Coop X-tra

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X-tra logo

2003-200?

Coop X-tra

Coop X-tra was launched in January 2003 to become the brand for discount products in all of Coop Norden. It replaced local discount brands, such as Blåvitt in Sweden and XP in Norway.

200?-2015

X-tra logo

"Coop" was soon dropped from the logo and it became known simply as X-tra.

2015-present

Xtra-logo-cmyk-gradering

In early 2015, they changed their logo.