Continental logo

In 1882, Continental AG adopted its famous "Conti-Pferd" horse logo, but in the meantime, the well-known "Continental" wordmark did not take effect until 1921.


Continental logo 2013

For the first time of 130 years, Continental AG introduced a new logo on May 15, 2013, by tweaking the "Conti-Pferd" horse logo slightly modifying and redesigning its well-known "Continental" wordmark in a new typeface. At the same time, a new slogan was introduced saying "The Future In Motion".