The first variation of the company's original "Magic Notes" logo, with its original slogan "Note the Notes".
This logo is still used by Nippon Columbia in Japan.
The CBS Radio logo was incorporated into the "Magic Notes" logo in 1938.
The first variation of the now-iconic "Walking Eye" logo was designed by S. Neil Fujita and was introduced in 1954. The logo was originally supposed to represent a stylus above the grooves of a record, but was nicknamed the "Walking Eye" by many unaware of its original meaning.
The 1954 logo was modified to have the symbol look more like a record (hence the rings inside it), but was also nicknamed the "Walking Eye" logo just like the last one; it is noted for its slight similarity to the logo of the label's owner at the time, CBS.
The 1962 "Walking Eye" logo was used alongside a wordmark similar to CBS's 1956 logo. It was used as the company's supplemental logo on labels of its records from 1970 until 1990.
After EMI acquired the rights of the company's previously used trademarks (which included the "Walking Eye" logo and the older "Magic Notes" logo), the company decided to use the wordmark from its 1970 logo as their main logo from 1990 to 1999. This logo still appears on the spines of CD tray inserts, even after its discontinuation as the main logo.
An updated logo featuring the 1970/1990 wordmark inside the classic 1962 "Walking Eye" logo was introduced in June 1999.