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1966–1982

Coke 1970s

This logo was first appeared in Coca-Cola cans in 1966. This logo also used on "Coke is it!" slogan and advertising campaign from 1982 until 1989.

Coke is it! (1984)

1966 Coke logo used for "Coke is it!" in 1984.

1982–1987

Coke1982

This logo was first used on the Diet Coke and Cherry Coke logos in 1982. This logo was introduced on April 23, 1985 with the introduction of 'New Coke' to the United States. On July 10, 1985, the classic formula returned as 'Coca-Cola Classic', using the traditional script logo, with the 'Coke' logo reduced to secondary usage. 'New Coke' continued to be produced using the 'Coke' logo as primary.

1987–2003

Coke logo

In 1987, the thin serif 'Coke' logo was replaced by a more substantial bold italic serif logo. The previous bold slab serif logo continued to be used.

2002–2007

Cokescript

This logo was used for the Cherry Coke and Vanilla Coke logos, and in some parts of Europe.

2003–present

Coke52
Coke

In early 2003, the two 'Coke' logos were modernized. The slab-serif version became more rounded. The italic-serif version was replaced by a straighted thin version with more open counters. In the United States, the slab-serif version of the 2002 logo was no longer used beyond 2007. The slab-serif version is still used on the Vanilla Coke cans, though.