Coca-Cola Zero launched in 2005 and is a zero calorie (United States of America)/zero sugar (international) variant of regular Coca-Cola. Unlike Diet Coke, it was aimed primarily towards men and was designed to taste more like the original formula.
In 2015, Coca-Cola, with the introduction of the #choosehappiness campaign in select countries in Europe, updated the logos and branding of the Coca-Cola products. The color of the dynamic ribbon was changed to match the logo colour and the Spenserian script was made more prominent on labels. Where Coca-Cola Zero is still in production, this logo continues in use.
Coca-Cola Zero Sugar
The new "One Brand" design was unveiled on April 18, 2016, now the word "Zero" was renamed into "Zero Sugar" and moved from the bottom to the top of the script. As of 2017, this design is currently used on cans and bottles worldwide.
In 2017, Coca-Cola in the UK changed the recipe of Coca-Cola Zero, renaming it Coca-Cola Zero Sugar and giving it a new packaging design.
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