Coke 1886 Coca-Cola 1900s logo JPEG Coca-Cola logo Logo coca-cola
1886–1887 1887–1900 1900–1941 1941–present 1987–present


Coca-Cola Fishtail logo Coca-Cola wave2 Coca-Cola Coke2 Always Coca-Cola Coca-Cola 1996 Coca cola logo
1958–1969 1969–1987 1987–2000 1993–2000 1996–2000 1996–2003
Coca-Cola-Logo Coca-Cola enjoy Coca-cola-company-2985 Coca Cola liter bottle label Coca-Cola-Logo Coca-Cola logo 2007
1996–present 1999–2003 1999–2003 2002–2007 2002–present 2007–2009
Coca-Cola square logo Coca-Cola Disc FC CokeClassic Red-background-white-logo Coca-Cola Red-background-white-logo-cropped Coca-Cola logo 2016
2007–present 2007–2016 2009–present 2009–present 2015–present 2016–present


Coke 1886

Coca-Cola was originally invented by John S. Pemberton in 1886.


Coca-Cola 1900s logo

In 1887, the now-familiar Spencerian script was first used within the logo. Compared to today's version, the script varied depending on its application, and the word "Trademark" also commonly appeared at the bottom of the wordmark's first letter "C".


Coca Cola 1890-1891
This article or section lacks a former logo at the moment. You can help Logopedia by uploading it here.



By the turn of the century, the script began to be standardized.


Coca-Cola logo

The word "Trademark" was removed from the logo, and the wordmark itself evolved into what would become the company's longest-used design to date.


Coca-Cola Fishtail logo

The script was commonly seen in an Arciform shape from 1958 to 1969. The shape was also known as the "Fishtail".


In 1969, the script was accompanied by the famous "Dynamic Ribbon" or "White Swirl" for the first time. The two elements were combined to create a new logo called the "Arden Square". In 1971, the "Hilltop" advert was broadcast on television, accompanied by this logo and the now-famous "It's the Real Thing" slogan for the very first time.

Starting in 1985, the script was only used on packaging in a very small size, and the below "Coke" logo took pride of place until 1987. Lippincott & Marguiles was the agency behind this design change.

1985-1987 (primary)


In the United States, the formula for Coca-Cola was changed for the first time ever, in response to Pepsi gaining more sales at the time. There was a large outcry against this change in formula, and customers began boycotting The Coca-Cola Company. Coca-Cola eventually decided to return the drink to its original formula (albeit with cane sugar replaced by a cheaper alternative).

During the "New Coke" period, the logo above would be far more prominent than the traditional 1941 logo when placed on packaging for cans and bottles. This logo is still used in some countries today, albeit in modified forms.


Logo coca-cola

Starting in 1987, the 1941 script was boldened.


In 1987, the company's tradtitional branding returned after the failure of New Coke. However, it now varied from country to country; the US, for example, included "Classic" in small writing underneath the script to distinguish it from the failed New Coke product. This would continue to be used until the early 2000s in conjunction with the bold 1985 Coke logo depending on the country.

In creating this brand refresh, Landor Associates created 800 different designs that combined the "Coca-Cola" or "Coke" wordmarks with the "Dynamic Ribbon". In the chosen solution, the curve was integrated with the Spencerian script by having it drawn through the second "O". An additional silver ribbon was added to the curve, and the Spencerian script was redrawn to be slightly straightened up.


During the 1990s, it was common for the Coca-Cola script to be in a circle (and sometimes still is), and the circle itself to have a green banner above it reading "Always". The two main advertising campaigns emphasized this, their names being the "Polar Bears" and the "Christmas Trucks". During this period, most of the branding from 1987 would be used, with the circular icon normally being for corporate uses such as on vending machines and memorabilia. However, depending on the country, the bottle symbol was used more often on packaging.


Coca-Cola 1996

In 1996, this version of "Always Coca-Cola" red disc began to be used on cans and bottles, with "always" appearing in English, Italian, Polish, Portuguese and French.


Coca cola logo

In 1996, a drop shadow was added to the 1987 logo.



This version of the 1987 script without the "Dynamic Ribbon" can be seen on cans, bottles, drink fountains and bottle caps.


Coca-Cola enjoy

In late 1999, Coca-Cola launched its "enjoy" advertising campaign, with the script being placed on a bottle cap of a green-tinted Coke bottle opening. This logo was used on cans and bottles until 2003.


Coca Cola liter bottle label
Coke Classic
Coca-Cola 2002

In late 2002, the "Dynamic Ribbon" was redesigned, and packaging began to differ widely around the world as a result. This branding change was made as an attempt to bring all of the different countries' Coke branding into line with one design, which included the addition of yellow to the ribbon design. This objective succeeded, although some countries still used elements of Coke's 1987 and 1990s branding. During this period, the two "Coke" logos in use were modernized, and the company launched the "Coca-Cola... Real" campaign.



This version of the 1941 script without the "Dynamic Ribbon" can be seen on cans, bottles, drink fountains and bottle caps.


Coca-Cola logo 2007

A simplified design created with Turner Duckworth was introduced in early 2007. By now, the Coca-Cola logo was surrounded by various elements from three different branding eras, being that of the 1980s, 1990s and the 2000s. The Coca-Cola Company therefore believed a complete overhaul was needed, and it was decided to strip the branding back to basics, with just the script and the simplified "Dynamic Ribbon" design.


Coca-Cola square logo

A version of the 2007 logo without the word "Classic" was also used. This logo was introduced on cans and bottles worldwide starting in 2007.




External links