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Citigroup

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For the bus service in the British cities Cambridge, Peterborough, Preston and Gloucester, see Stagecoach Group.

Citicorp

1975–1976

090849944
09084953453

1976–1980

Citicorp 1978

1980–1998

Citicorp-logo

Travelers

1993–1998

Travelers logo

Citigroup

1998–2007

Citigroup-logo

Citicorp merged with Travelers Inc. in 1998 to became Citigroup.

1999–present

Citi

In 1999, Citigroup unveiled a new identity that was designed by Paula Scher from Pentagram in 1998, who created the logo for Citigroup originally on a napkin within 10 minutes. Her partners were weary that their client (Citigroup) would not pay for something created so quickly. They sell their design process. Scher replied that she was selling ten minutes of her entire life's experience.[1] This logo was used along with the 1998 Citigroup 'Travelers umbrella' logo until 2007, and later used again in 2011.

2007-2011

Citigroup

In 2007, the 'Citi' logo text color was changed from blue to gray.


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