The First National City Bank
In 1975, First National City Bank officially started calling itself Citibank, a name to which it had been referred to for a long time.
In 1976, a new identity and logos for both Citibank and Citicorp were created and designed by Dan Friedman from Anspach Grossman Portugal of New York. This logo was used until 2001 in the United States, and internationally until 2002 (along with the 1998 Citigroup 'Travelers umbrella' logo).
In 2001, Citibank changed its logo to match with the current Citigroup logo, along with the "Live richly." campaign in the United States at that time. This logo was based on the 1999 Citigroup logo, which formed after Citicorp merged with Travelers Inc. in 1998. This logo was designed by Paula Scher from Pentagram in 1998, who created the logo for Citibank originally on a napkin within 10 minutes. Her partners were weary that their client (Citibank) would not pay for something created so quickly. They sell their design process. Scher replied that she was selling ten minutes of her entire life's experience. This logo is currently used internationally since early 2002 (along with the 1998 Citigroup 'Travelers umbrella' logo and then the 1999 Citigroup logo). Since 2008, the current Citibank slogan is "Citi never sleeps".
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