- For the bus service in the British cities Cambridge, Peterborough, Preston and Gloucester, see Stagecoach Group.
Citicorp merged with Travelers Inc. in 1998 to became Citigroup.
In 1999, Citigroup unveiled a new identity that was designed by Paula Scher from Pentagram in 1998, who created the logo for Citigroup originally on a napkin within 10 minutes. Her partners were weary that their client (Citigroup) would not pay for something created so quickly. They sell their design process. Scher replied that she was selling ten minutes of her entire life's experience. This logo was used along with the 1998 Citigroup 'Travelers umbrella' logo until 2007, and later used again in 2011.
In 2007, the 'Citi' logo text color was changed from blue to gray.
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