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Cinemax (first era)
A few variants of this logo were used during this period.
In 1985, this logo began being used during on-air bumpers and in print advertisements for the network, while the original 1980 feature presentation and program lineup bumpers were used simultaneously on-air, before a new feature presentation bumper was implemented in the fall of 1985.
In 1997, Cinemax rebranded and implementing a logo consisting of the network's name rendered in lowercase Univers type with a circle placed behind the 'max' (as with Showtime and The Movie Channel's highlighting of 'SHO' and 'TMC', respectively, in the logos they introduced that same year, the use of 'MAX' as the logo focal point came from its former TV Guide abbreviation in the magazine's local listings era prior to 2005). Occasionally, the circle 'max' was seen by itself.
In 2008, Cinemax dropped the "Cine" in its name and became simply Max.
Cinemax (second era)
Max was reverted to its original name on August 1, 2011.
- For other related logos and images see: Cinemax/Other
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