On August 1, 2011, @Max debuted a new logo modeled after the new logo scheme incorporated on the other Cinemax channels starting on that date.
On June 1, 2013, @Max was relaunched as MaxLatino, a Spanish-language service that acts as a simulcast of the flagship Cinemax channel (similar to the format of sister network HBO Latino, which simulcasts most of the HBO schedule except for certain differing programs).
In April 2015, MaxLatino quietly rebranded as Cinemáx, adopting the name and logo of its parent network (with the "a" utilizing an acute diacritic accent for Spanish pronunciation).
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In July 2016, a new version of the current CineMáx logo appears in black and white.