The altered 1980s version of this logo was reintroduced for a limited time in 2011 for the "crunchy" and "puffs" cheetos.
In the early-90's, Chester Cheetah's image was added to the packaging.
1998–2004 (North America), 1998-2012 (Global)
In 1998, Chee-tos changed the name into Cheetos in North America. The white version of this logo was still used until 2012 in other countries such as Indonesia.
In 2004, Cheetos unveiled a new logo in North America.