1998–2002 (North America), 2001–2012 (Asia), 2007–2010 (Russia)
In 1998, Chee-tos changed the name into Cheetos in North America. The white version of this logo was still used until 2012 in other countries such as Indonesia.
In the early 2010, this logo is printed on the packaging in Russia, but now this logo quite unfinished.
2002–present (North America), 2012–present (Asia), 2014–present (Russia)
In 2002, Cheetos unveils a new pack and new logo in North America. This logo is also used in Indonesia since October 2012.