2004–2019[]
2004–2010[]
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Their logo of a skull originally included an inverted crucifix. The designers of the logo, Björn Atldax and Karl Grandin of the design group Vår, meant it as an anti-Christian statement, citing the religion as the cause of many wars.
2010–2019[]
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In January 2010, the logo was altered with the inverted crucifix on the skull's forehead replaced by a single vertical line.
As of November 2018, H&M announced that they would be closing their Cheap Monday brand due to poor sales. The closure of the business was completed in June 2019.
| Current brands: H&M (Home) | Arket | Weekday | COS | Monki | & Other Stories | Afound Defunct brands:  |