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Charmin

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Charmin (first era)

1932–1940

1930s-image

This was used around the time Charmin introduced its 4-roll package.

1940–1990

1940s-image

1990–2012, 1990–present (Secondary Use), 1990–2010 (Europe)

Charmin logo

Cushelle

2010–present (Europe)

Cushelle10logo 1

In 2010, Charmin changed its name to Cushelle in Euro

Charmin (second era)

2012–2015

Charmin

2015–present

Charmin Brand Logo


International: Procter & Gamble Philippines

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