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Charmin

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Charmin (first era)

1932–1940

1930s-image

This was used around the time Charmin introduced its 4-roll package.

1940–1990

1940s-image

1990–2012, 1990–present (Secondary Use), 1990–2010 (Europe)

Charmin logo

Cushelle

2010–present (Europe)

Cushelle10logo 1

In 2010, Charmin changed its name to Cushelle in Euro

Charmin (second era)

2012–2015

Charmin

2015–present

Charmin Brand Logo


Procter & Gamble
Ambi Pur | Alldays | Always | Ariel | Aussie | Bounce | Bounty | Braun | Camay3 | Charmin | Clairol1 | Clearblue | Cover Girl1 | Crest | Dawn | Daz | Downy | Duracell2 | Gain | Gillette | Gillette Fusion | Febreze | Head & Shoulders | Herbal Essences | Joy | Kid's Crest | Lenor | Mr. Clean | Olay | Old Spice | Oral-B | Oral-B Stages | Pampers | Pampers Kandoo | Pantene Pro-V | Pepto-Bismol | Puffs | Rejoice | Safeguard | Secret | Scope | Shockwaves1 | Swiffer | Tampax | Tide | Vicks | Vicks NyQuil | Venus | Wella1 | Whisper | Yes | Zest4

1 Pending sale to Coty.
2 Pending sale to Berkshire Hathaway.
3 Pending sale to Unilever.
4 Pending sale to Brynwood Partners.


Procter & Gamble logo 2013
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