This logo was introduced, along with a completely new look on June 9, 2009.
When Sky acquired Virgin Media's television channel, they said that they didn't intend to license the Virgin brand. As a result, the channel would have to be renamed.
On August 5, 2010, Living TV Group announced that Virgin1 would be relaunched as Channel One on September 3. Channel One was closed down on February 1, 2011.
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