Channel 5 pre-launch Channel 5 old Five logo 2002 Five logo Channel 5 logo 2011 Channel 5 2016
Pre-launch 1997–2002 2002–2008 2008–2011 2011–2016 2016–present

Channel 5 (first era)

1997 (Pre-launch)

Channel 5 pre-launch


Channel 5 1997

Channel 5's original identity was developed by Wolff Olins for the retuning campaign that preceded the channel's launch.

The identity used on screen was developed by Silver Hammer from California, United States.[1][2]



Five logo 2002

Channel 5 was renamed Five on 16 September 2002. The rebrand was created by the agency Spin.[3]

A set of idents, similar to the original ones, was launched in April 2004.

A new look was launched later in November. This time the logo would appear as part of the idents, instead of just superimposed. The rebrand was taken care of by Devilfish.[4]

The final set with this logo was launched on 23 January 2006, but didn't actually use the logo in them. Instead, various words connected to the ident were shown in the same font as the logo. The idents were created by BB/Saunders. [5][6]

New versions of the "words" idents came about in January 2007, with all the words replaced by "five".


Five logo

Five used this logo between 6 October 2008 and 13 February 2011. The design agency behind the rebrand was DixonBaxi.

Channel 5 (second era)


Channel 5 logo 2011

Following the sale of the Channel 5 group from RTL Group to Northern & Shell, the channels were rebranded. Five was relaunched as Channel 5 On Valentine's Day 2011. The new logo is a circle with a 5 inside. This is similar to the logo of Philippines Associated Broadcasting Company (formerly ABC5) introduced the previous year. A similar logo would later be used by WEWS-TV starting in mid-2016.


Channel 5 2016

Following the sale of the Channel 5 group from Northern & Shell to Viacom, a new logo for the main channel, featuring 5 segments creating the numeral, was officially launched on 11 February 2016.

No logo appears on new idents as the five entities appear, that the logo appear separately on break bumpers, and on promos and end-boards instead.

The logo has been criticised for looking similar to Channel 4's and Seven Network's logos.