This colourful logo was used by Channel 4 from its launch on November 2, 1982.
On screen, the symbol would appear as computer animated blocks hurled onto the screen. It was designed by Lambie-Nairn and was accompanied by a tune, entitled "Fourscore", composed by David Dundas, which was so famous it would later be made into a (nowadays very rare) vinyl single credited to "The Airwave Orchestra". At the time, there was no computer that was able to animate the logo in the UK, so the animation was done in Los Angeles.
In 1991, a new Channel 4 logo was designed by award-winning designer/director Matt Forrest of Snapper Films but the design was never used.
In October 1996, Channel 4 launched a new identity which was created in-house by the television channel. The new identity was called "Connections" and was based on four circles, one of which included the Channel 4 figure.
Channel 4 introduced a new identity on New Year's Eve 2004. The new identity was conceived in-house by 4Creative and allows the blocks in the logo to break apart. In most graphics, the logo appears as above, white on white, with darker "shadowed" areas on the sides.
The new idents feature the logo made up of various objects. Usually, the camera will pan through a scene with the logo only appearing in a split second from a certain angle.
An updated graphics package was launched with new idents on October 22, 2010.
In September 2015, Channel 4 updated their logo to a variant of the 1982, 1996 and 1999 logos. No logo appears on new idents, bumpers, and on promos and end-boards as the nine blocks that make up the logo appear separately on new idents, bumpers, and on promos and end-boards instead. Two fonts were also created for the channel; Horseferry and Chadwick.
At the end of June 2017, Channel 4 updated its on-air presentation slightly, with the logo now appearing once again in break bumpers and promo end-boards.
- For other related logos and images see: Channel 4/1982 Idents, Channel 4/1996 Idents, Channel 4/1999 Idents, Channel 4/2004 Idents, Channel 4/2015 Idents, and Channel 4/Christmas Idents
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