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Before Cartoon Network started broadcasting in 1992, this logo was used in its marketing to cable operators and advertisers. The middle of the logo could be edited to feature characters from shows that were planned to be aired on the network. It had many color variations including the text, as shown on some parts of the presentation reel. This logo was designed by J.J. Sedelmaier Productions.
- Click here to see the Cartoon Network pre-launch advertisement reel for more variations of this logo.
On October 1, 1992, Cartoon Network was officially launched and debuted its now-iconic logo, featuring a black and white 7x2 square grid with each letters of the company's name on it. Around this time, Cartoon Network launched to only a handful of cable operators.
Although this logo stopped usage in June 14, 2004 in the United States, this logo was still active on other uses such as that on Cartoon Network-licensed consumer packaging until 2018, at the bottom of the network's website, as a trademark logo, on certain countries until 2006 (unless one counts the 25th anniversary of its Brazil and Latin American feeds in April 2018), and on Cartoon Network Studios building in Burbank, California. It was also used on on-screen logos of Cartoon Network Studios: 1994–2012, Cartoon Network Productions: 1994–2018 (overall usage), 1994–2016 (production years), 1994–2017 (original airing of shows' episodes), and 1998–2018 (home video releases), Cartoon Network Studios Europe: 2009–2017 (official); 2009–present (on-screen logo), and Cartoon Network Interactive: 2000–2006, respectively.
On June 14, 2004, Cartoon Network launched a new on-air look, and a new logo replaced the one that had been used since the network launched nearly 12 years earlier. The logo's design was made up of two black and white cubes with the network's initials ("CN", borrowed from the previous logo) written on them, and the network's full name underneath it, also in the same typeface as the previous logo. The development of the network's new on-air identity was led in-house in association with Animal Logic in Sydney, Australia.
- While our programming has always been innovative and fluid, the on-air packaging surrounding the original and acquired material has remained relatively unchanged over the lifespan of our median age viewer, typically a child between the ages of 6-8 years old. So we embarked on this significant undertaking a little more than a year ago to be ready to reveal an all-new environment in time for peak viewing and sampling during the summer months.
- The new logo, simply provided a more contemporary, flexible, design-driven option for our animators to use or manipulate in a variety of creative ways on-air.
- — Jim Samples, executive vice president and general manager of Cartoon Network Worldwide in a press release
The on-air graphics at the time consisted of a city made of both realistic and CGI elements (mostly of places in the network's shows) with characters from various CN shows. The time period this set of aired during was nicknamed the "CN City era".
In April 2006, in addition to adding more "CN City" bumpers, a new set of graphics with the slogan "YES" was introduced. It was replaced in June 2007 with a new theme simply titled "Summer '07", and again in September of the same year as "Fall '07" (with the slogan "Fall is Just Something Grown-Ups Invented"), with part of the graphics sharing the same elements of the Class of 3000 intro. The graphics were changed for the last time to the "Noods" theme, which consisted of "blobby" characters with a CN show's character design frequently appearing on it.
Although the logo stopped usage in May 29, 2010 in the United States, this logo was still active in certain countries up until late 2010 and early 2012. Cartoon Network Too would be the last network to retire from using this logo, when it started using the 2010 logo on May 15, 2012 (unless one counts the 25th anniversary of its Brazil and Latin American feeds in April 2018, respectively). It was also featured on the 2006 Cartoon Network Movies logo and on Cartoon Network Productions until 2011.
On May 29, 2010, Cartoon Network introduced an updated logo and on-air look, created by its in-house design team and Brand New School. The new slogan for the network, "CHECK it", was introduced (possibly a play on the design of the network's former "checkerboard" logo). The checkerboard theme is used extensively in the new look. It was first used in bumpers featuring Chewbacca to promote the third-season finale of Star Wars: The Clone Wars. The new logo was later brought to various European countries in November 2010.
The network's "CHECK it" branding has five redesigns since 2010 in the United States, the first being "CHECK it 2.0" in 2011, with new bumpers and advertising templates. However, much of the themes from "CHECK it 1.0" were retained, including the "up next" bumpers. "CHECK it 3.0" was launched in 2013 with a more complete redesign, replacing almost everything from the past two rebrands and adopting a newer and flatter look, predominantly implementing blue, pink and yellow colors on bumpers. "CHECK it 3.5" was launched in 2014 with quotes of Cartoon Network originals, new bumpers with the slogan "Are You CN What We're Sayin'?" and much of the theme of "CHECK it 3.0" being retained. "CHECK it 4.0" was launched in June 2015, once again replacing the past rebrand and adopting a new look, incorporating gradients, 3D effects and Emoji versions of the network's characters.
A brand new theme nicknamed "Dimensional" was launched in May 2016, adopting a new look with more gradients and solid colors while using still bumpers from the "CHECK it 3.0" and "CHECK it 4.0" themes. Also included in the rebrand were characters made of real objects such as clay. From its introduction in May 30, 2016 to June 14, 2016, this was known as "CHECK it 4.5". On June 14, 2016, the name "Dimensional" became official which makes this era a successor to "CHECK it" era.
This logo was later used as the production logo since August 6, 2012. Starting in 2018, it is also featured on its shows' logos as a tagline.