Canal 13 de la Universidad Católica de Chile
The first official logo of the station consisted in a large-shaped 13 with "TV" under the number. Previously, between 1959 and 1961, "Channel 2" never had a logo, they only designed an official one when they moved to Channel 13 in 1961.
Universidad Católica de Chile Televisión
Since the seventies, the logo has a thin curve with a T that reaches the V and the center a UC in a typeface similar to the Gothic Handel. Then, in 1978, with the advent of color, and for some months, a version with a color test pattern was used. During the 1990s, the logo was entirely virtual. The people nick this logo as "La Tetera" (the kettle) because of the shape that this one takes.
Under the new management of Rodrigo Jordán, a new logo was unveiled in 1999. It was heavily criticized, for the emphasis in the "13" rather tan in the "UC".
The previous logo got its elements changing places with each other in 2000.
Canal 13 (second era)
A revised design of the previous logo, with thicker lines. Also known as "el logo virtual" (the virtual logo).
On June 11, 2005 and within Teletrece the logo is changed to an orange one. It is composed of the initials of the Catholic University: UC, and inside the C, 13 is incorporated, both in Gill Sans MT typefaces and above it, a white stele.
On January 10, 2010 the corporate change of the channel and its associated media was made, consisting of a circle cut by a rounded and thick arch, where the number 13 in Myriad Pro typography is highlighted, while below Acronym UC in AvantGarde Bold typography in smaller letters.
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