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Cadbury's Dairy Milk Chocolate

1905–1915

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1915–1923

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1923–1940

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1940–1952

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1952–1961

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1952 saw the introduction of the famous Cadbury's signature and a slightly refreshed packaging design.

1961–1970

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Cadbury's Dairy Milk

1970–1980

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1980–1993

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1993–1999

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1999–2003

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The new millenium brought about a very new look for Dairy Milk with a brighter purple, early uses of the 'liquid' 3D like background and the slightly curved Dairy Milk font. It also heralded the use of a new 'glass and a half' logo, no longer a line drawing but a real life realistic image, now pouring milk into a chunk of Dairy Milk rather than the white background.

Cadbury Dairy Milk

2003–2010

Cadbury Dairy Milk 2003

2003 saw a new look for Cadbury as a whole with a slightly refreshed Dairy Milk logo and a newly altered Cadbury logo, featuring a swirling purple oval, and a new white, bevelled, slightly squashed typeface, with the 's' removed. 

2010–2015

Cadbury Dairy Milk

The new look design sees a return of the gold Cadbury logo for the first time since 2003, when it was largely replaced with a white version as well as a return to a 2D white Dairy Milk logo, for the first time since around 1990 and on eary versions of this design, the words 'Milk Chocolate' returned for the first time since the 1980. A slightly refreshed 'glass and a half' image was introduced, now pouring in the Dairy Milk logo, rather than a chunk of chocolate, harking back to the late 80 and 1993 when it poured into the white backdrop.

2015–present

Cadbury Dairy Milk 2015

This new version sees a return to a completely flat, clean, purple background for the first time since around 1999 and the last remnants of the old 2003-2010 Cadbury 'swirl' (still lightly evident on the 2010-2015 logo above) disappear for good. It also sees a return to using lowecase type for the first time since brief uses in the 1961 and 1970