A new look for CNN International was launched on February 5, 2006. Many agencies worked with CNN for the rebrand. The main identity and logo was created by Brand42 in London. Kemistry helped out with the news presentation.
Yet another look was launched on September 21, 2009. The channel also introduced a new slogan, Go Beyond Borders, replacing Be the First to know which had been used since 2001.
2014–presentIn 2014, the globe was removed entirely and it was rebranded simply as CNN.