WatchITV! Citv1988 Citv1990 ChildrensITV1989 CrS Ft XgAAGxnJ
1981-1982 1983–1989 1989–1991 1989–1993 1991–1998
Citv 1998 logo Citv 1998-2006 CITV logo CITV CITV logo 2013
1998–2003 2003–2006 2006–2009 2009–2013 2013–present

Watch It!



Before Children's ITV, the children' strand was Watch IT!. It was launched in 1981. It was broadcasted on Southern TV From 1981-1982 And TVS (Southern's Replacement) From 1982-1983.

Children's ITV



This particular ident was used in 1988, but the logo itself was used in various idents from 3 January 1983 until 31 March 1989.



This particular ident was used in 1990, but the logo itself first appeared on 3rd April 1989 and lasted until its final appearance on 29th March 1991. At one point in the summer of 1989, a Central announcer accidentally referred to the strand as CITV when introducing the morning programmes for children.




This first appeared on 4 September 1989 and lasted until its final appearance as a primary ident on 30 January 1990, but it still appeared as a secondary ident until 29 January 1993. When Jeanne Downs took over as presenter in 1990, she used the CITV abbreviation at the end of lineups when giving the address to viewers at home who wanted to write in their entrees for competitions.




This logo had its first appearance on 1 April 1991 and it had its last appearance on 25 May 1998. The word 'Childrens' was removed in 1996. It was with this logo that the CITV abbreviation became more commonplace.


Alternative version used between 1994 and 1996.




Citv 1998 logo

On 26 May 1998, Children's ITV was officially rebranded as CiTV and in-vision continuity returned.


Citv 1998-2006
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In Autumn 2003, the logo was changed from 3D to 2D.


CITV logo

On March 11, 2006, CiTV was relaunched as CITV and launched as its own channel. At the same time it got a new logo and a new look. It was created by Red Bee Media. The logo includes a big "C" in a triangle and with the text ITV in the big "C"

"The idents feature everyday scenes from a child's world that are then transformed by CITV to something far more fun and extraordinary; sausage and mash comes to life as a Mexican mariachi band, and a tea set becomes a steam train chugging around a tray." - Red Bee Media press release


In 2009, the triangle was removed and the logo was "jazzed up" as a TV with two antennas.


CITV logo 2013

As part of the ITV rebranding on 14 January 2013, CITV received a yellow/orange version of the 2013 ITV logo, with idents that depict wicked and playful kids stuff. Children themselves have had the chance to draw their own ideas for the logo and idents, which the in-house creative team at CITV have animated into ‘C-Creatures’ logos. This logo looks similar to the 1991, 1998, and 2003 logos.