This particular ident was used in 1988, but the logo itself was used in various idents from 3 January 1983 until 31 March 1989.
This particular ident was used in 1990, but the logo itself first appeared on 3rd April 1989 and lasted until its final appearance on 29th March 1991.
This first appeared on 4 September 1989 and lasted until its final appearance as a primary ident on 30 January 1990, but it still appeared as a secondary ident until 29 January 1993.
This logo had its first appearance on 1 April 1991 and it had its last appearance on 25 May 1998. It was at this time that Children's ITV was first given the abbreviation CITV. The watermark concept was adopted in 1995, and the word 'Childrens' was removed in 1996.
On 26 May 1998, CITV was rebranded and in-vision continuity returned.
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In Autumn 2003, the logo was changed from 3D to 2D.
On March 11, 2006, CiTV was relaunched as CITV and launched as its own channel. At the same time it got a new logo and a new look. It was created by Red Bee Media. The logo includes a big "C" in a triangle and with the text ITV in the big "C"
- "The idents feature everyday scenes from a child's world that are then transformed by CITV to something far more fun and extraordinary; sausage and mash comes to life as a Mexican mariachi band, and a tea set becomes a steam train chugging around a tray." - Red Bee Media press release
As part of the ITV rebranding on 14 January 2013, CITV received a yellow/orange version of the 2013 ITV logo, with idents that depict wicked and playful kids stuff. Children themselves have had the chance to draw their own ideas for the logo and idents, which the in-house creative team at CITV have animated into ‘C-Creatures’ logos. This logo looks similar to the 1991, 1998, and 2003 logos.
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